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ES showroom
ES showroom
Timișoara, Romania
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Other Projects by Parasite Studio
ES showroom
Timișoara, Romania
The project suggests an exhibition space for an advertising company dealing with cutting and processing various materials. The theme of the showroom revolves around a “supporting” space which, with the help of furnishing and its main architectural elements, can display the techniques in material processing to be performed by the company: screen printing, mechanical and laser engravings, and water jet cutting.
The space has the shape of an extended rectangle, with a roughly centered access point and two extremities – one consisting of two offices and the other of a ladder connected to the upper floor offices. Due to its single side illumination, the separating wall between the offices and the central space was therefore designed to allow as much natural light into the expositional room. Moreover, this configuration directs the view from the access point towards the main desks, with the focus on the center of the room. The finishing of the space was aimed from the beginning to be visible with its exposed rough materials.
Each element of the design was chosen for a specific operation with the material and for the use of both new supporting materials – bond, comatex, Plexiglas panels as well as cut off materials left in the warehouse– steel panels, advertising objects etc. Moreover, the industrial atmosphere was created to best express the nature of the services provided, which was combined with blue - the colour of both the logo and the workers’ coveralls.
The graphic theme is also inspired from the industrial ones, having chosen to print technical designs with processing machines at large scale, technical design details and pieces of text, thus creating a technical environment. Illumination is provided by fluorescent tubes casting a cold light which are lineally fitted to metallic framework in a dynamic structure. This is attached under the exposed concrete beams to grant unity to the ceiling. The design of the tubes is a mirror replica of the blue stripes and text on the floor which directs the movement of the customers and marks the place of furnishings inside the space.
The space has the shape of an extended rectangle, with a roughly centered access point and two extremities – one consisting of two offices and the other of a ladder connected to the upper floor offices. Due to its single side illumination, the separating wall between the offices and the central space was therefore designed to allow as much natural light into the expositional room. Moreover, this configuration directs the view from the access point towards the main desks, with the focus on the center of the room. The finishing of the space was aimed from the beginning to be visible with its exposed rough materials.
Each element of the design was chosen for a specific operation with the material and for the use of both new supporting materials – bond, comatex, Plexiglas panels as well as cut off materials left in the warehouse– steel panels, advertising objects etc. Moreover, the industrial atmosphere was created to best express the nature of the services provided, which was combined with blue - the colour of both the logo and the workers’ coveralls.
The graphic theme is also inspired from the industrial ones, having chosen to print technical designs with processing machines at large scale, technical design details and pieces of text, thus creating a technical environment. Illumination is provided by fluorescent tubes casting a cold light which are lineally fitted to metallic framework in a dynamic structure. This is attached under the exposed concrete beams to grant unity to the ceiling. The design of the tubes is a mirror replica of the blue stripes and text on the floor which directs the movement of the customers and marks the place of furnishings inside the space.
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