It was challenge to make the store well noticeable since its location is in a deep corner of shopping complex with restricted shop-front. Another challenge was the limited shop area contributing to tiny lobby. To contrast with white finishes of the complex, the lobby was designed in sleek black with brightly-lit vertical features demanding attention from afar. Five spiral acrylic columns stretch endlessly on reflective ceiling and polished black floor, vanish endlessly on black mirror walls, giving an illusion of limitless boundary and an impression of visual complexity.
It's our aim that DII flagship store must address not only DII's innovative medicine technology beneficial to the body' but also DIVANA's oriental relaxation massage beneficial for the mind. The acrylic features inspired from DNA double helix symbolize DII's medical expertise while the lobby visual infinity introduces surreal and relaxing experience to guests. Adding a subtle touch of Thai-ness, an intricate Thai ivy pattern resembling DNA twist is graved onto a centerpiece table top.
This project is not only a sensible answer to the client's modern brand positioning, but also attempt to choreograph material, space and light to evoke one's sensory experience.
The store size of 170 sq.m. was almost inadequate for the client's requirement of 5 en-suite spa treatment rooms, 2 clinics, and a lobby. The spa internal section was then efficiently planned as a narrow corridor connecting all functions.
In order to blur boundary definition to tight space, all corridor walls were designed in black mirror while the floor finishing is poloshed black stone. Thousands of crystal droplets randomly hung brightly catch light from neatly hidden LED light; reflect onto reflective walls and floor, giving an illusion of spatial infinity. Guests are asked to close their eyes before walking into the corridor. When they open their eyes, the theatricality of dazzling crystal installation amidst sharp darkness astonishingly evokes their sensory experience, perhaps otherworldly or into their innermost mind.
In treatment rooms, countless crystals are installed on entire ceiling reflecting LED light which automatically changes its color slowly from warm white to turquoise and ultramarine. The sensory aspect of the interior architectural experience imagination and memory. These perhaps include heavy rain freshness, soothing underwater feel, astronomical excitement, or other emotional impression