Collaboration is key in the contemporary workspace. Understanding this, global integrated advertising agency Digitas (member of the Publicis Group) tapped its long-time consultant TPG Architecture to design a large, flexible conference center at the firm’s NYC headquarters that will support everything from client presentations to staff team meetings and social gatherings. The 6,200SF space, located on the 8th floor at 355 Park Avenue, also features a café, Innovation Room and dedicated concierge desk. In addition to the conference center, TPG has designed a phased renovation of all office space the building’s 12 floors, implementing a modified Digitas workplace standard and creating new lobby café concepts for each office floor.