Culture and identity brought to life
DFDS headquarters brings the company’s vibrant culture to life and strengthens its maritime identity and sustainable aspirations. Moreover, it facilitates customer-oriented activities and events, providing an enriching DFDS experience for employees, visitors, and partners. It’s a building that exudes DFDS in every way, showcasing how corporate identity and culture can integrate seamlessly into the built environment and workplace strategy.
Ambition to express identity
For their new HQ, iconic shipping company DFDS envisioned a building that could express its history, values, and culture, while aligning with the services and products it offers.
Buildings and interior is a way to express identity
Alignment in all aspects is key for any company when communicating its identity to the world. This entails the company’s buildings, including the interior experiences, as well.
Rooted in identity but fit for the future
In designing the new HQ, PLH helped translate the identity of DFDS into a physical space. Looking at the building, one instantly senses the maritime references - the façade alluding to the movement of water and the floor plan echoing the layout of the company’s iconic passenger ferries. This connection carries on inside, with every floor full of exciting destinations, features, and experiences that inspire people to innovate, collaborate, and develop new ideas. From top to bottom, it’s a workplace designed for the future of work.