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Design Within Reach, San Francisco
Design Within Reach, San Francisco
San Francisco, CA, United States
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Other Projects by DFA
Design Within Reach, San Francisco
San Francisco, CA, United States
The San Francisco studio marked Design Within
Reach’s decision to expand their brand language to
include landscaping and exterior materiality. DFA
used the entrance of the store to create an entry
sequence much like you might find at a Bay Area
home. DFA wanted to channel San Franciscan’s
love of efficient, curated and comfortable outdoor
spaces.
San Francisco has a large number of Victorian
Homes and many are split into multi unit apartments.
Each unit commonly has a small outdoor area.
Laith lived in San Francisco for many years and was
keenly aware of the area’s “deck culture”. While
the homes of the Bay Area do not typically boast
giant backyards or pools, these homes do tend to
have impressive rooftops with views of the hills or
beautiful gardens. DFA tapped into this outdoor
culture by creating an entry spot with a planter
area and small receding roof. To create the sense
of a larger deck, we shortened the perspective
by including the receding roof that on one end is
deeper and the other end is narrower. This features
DFA’s first planter installation which similarly to our
Light Cloud is a cluster of several planter boxes
thoughtfully placed at the front of the store. The
design of the entire corner unit imitates the entrance
to a contemporary home.
Reach’s decision to expand their brand language to
include landscaping and exterior materiality. DFA
used the entrance of the store to create an entry
sequence much like you might find at a Bay Area
home. DFA wanted to channel San Franciscan’s
love of efficient, curated and comfortable outdoor
spaces.
San Francisco has a large number of Victorian
Homes and many are split into multi unit apartments.
Each unit commonly has a small outdoor area.
Laith lived in San Francisco for many years and was
keenly aware of the area’s “deck culture”. While
the homes of the Bay Area do not typically boast
giant backyards or pools, these homes do tend to
have impressive rooftops with views of the hills or
beautiful gardens. DFA tapped into this outdoor
culture by creating an entry spot with a planter
area and small receding roof. To create the sense
of a larger deck, we shortened the perspective
by including the receding roof that on one end is
deeper and the other end is narrower. This features
DFA’s first planter installation which similarly to our
Light Cloud is a cluster of several planter boxes
thoughtfully placed at the front of the store. The
design of the entire corner unit imitates the entrance
to a contemporary home.
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