The Westfield Design Within Reach studio is situated in a suburban shopping mall heavily trafficked by a diverse clientele that mostly includes single family homeowners from the area. DFA wanted to channel the residential feel of the local neighborhood to recreate the feeling of entering into a contemporary home while maintaining an elevated design that is the signature of Design Within Reach’s branding. The design walks a fine line in terms of scale, feeling both domestic yet expansive. For this project, the zinc component from San Francisco was again used. The right side of the studio begins as a roofed, small zinc box and is residential in its proportions. On the opposite side of the studio, the design language speaks to the large scale of a retail store. Three simple but elegant components make-up the design: the materiality of zinc, the louvered component that encapsulates the zinc block and the minimal, white paneled main structure. The amount of glazing was controlled, so the few times clients see windows it feels like peeking into a high-end home. There is a beautiful moment at the northeast corner, visible from the most heavily trafficked corner in New Jersey. A secondary Light Cloud hangs in this corner window giving the impression of a lantern glowing from inside this “home”.