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Design Within Reach 57th Street Flagship Store
Design Within Reach 57th Street Flagship Store
New York City, NY, United States
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Other Projects by DFA
Design Within Reach 57th Street Flagship Store
New York City, NY, United States
For the Company’s flagship 57th Street location in New York City, DFA was challenged with enticing clients onto the 2nd and 3rd floors of the store, which has a minimal street-front footprint. The studio conceived of a hanging duplex, a home within the store, a play on the voyeuristic experience one has of living in a New York City apartment. Floating seamlessly above the 57th street entrance, the duplex apartment can be viewed from the opposing studio floor, or clients can circulate throughout the space and shop the apartment’s merchandise.
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