Matteo Thun & Partners presents a holistic vision of the hotel of tomorrow, interpreting a new direction being taken in the hospitality industry. Design Therapy for the 2019 edition of the Elle Decor Grand Hotel held at the Palazzo Morando, Milan focuses on the physical and mental wellness of guests, in which nature takes on a decisive role. A dynamic, multisensorial journey towards the hospitality of the future.
Design Therapy – A path through the senses As highlighted by Matteo Thun and partner Antonio Rodriguez, the Latin word “hospes” means “guest”. Design Therapy aims to merge the aesthetics of hospitality with that of healthcare emphasising the relationship between physical space and wellbeing and assigning a leading role to nature, guests and people. Design Therapy proposes a natural surrounding, generating neurological and physiological benefits. The project shows neither a hospital nor a hotel, but the result of the symbiosis between healthcare and tourism, which future structures will have to take into account.
Built 15 years ago, the Vigilius Mountain Resort is the pioneering project of Matteo Thun&Partners and marks the starting point of a hotel concept that places nature and a holistic approach to hospitality at the center of attention. Focus is the place in its physical context, the architecture and the rituals that are consumed. Design Therapy seeks to unite nature and naturalness, freshness, the stimulation of the senses, nutritional aspects as well as local and regional craftsmanship. The installation shows the strength of simplistic design and a tangible, preventive hospitality vision in which the power of nature plays a significant role.