Delicatessen I is a clothing store made of linoleum and cardboard tubes exploring the use of thin, ephemeral and ready-made materials, relative to the way they are used in fashion. By cutting, folding, rolling and wrapping, the original purpose of the material is transformed to create the display elements, fitting room, desk and store front. The space is dressed with a thin layer that can be peeled off and replaced on demand. Change of seasons or fashion trends can induce the redesign of the entire space. The reoccurring customer who is used to the change of goods can encounter an immersive transformation and the spatial design can become a commodity consumed on a regular basis.
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