A hair salon is not about getting your hair cut. Like all other consumer venues, such as shops, restaurants, bars, and boutiques, the salon is organized around a specific program of necessity, but that program becomes merely a supporting role for the spatial experience. Consumer culture heightened by online commerce is so immersive and saturated that people are more interested in the experience they get when they consume in a physical location. Heightening the experience of sensory attentiveness provided the conceptual basis for the design. All of the major salon components doubly function as program and frame. These frames, outlined in red, draw your attention to specific views. The waiting area, cutting stations, storage units, color bar, espresso bar and lounge are all defined in a series of frames, while the adjacencies and overlaps between the frames animate the space.While redlining the activities served as the design’s single mode of operation, the space dictated two different outcomes. On the one side the exposed brick wall was treated as a found object, where all the items that run along the wall are seen as graphic elements. The pipes and electric conduits are exposed lines that fit the red outlined frames between them. The frames are then bent and stretched to delineate their specific activity. On the other side of the salon the white sheetrock wall was treated as a pliable material where the wall itself is bent and stretched and the red frames are carved into the wall. Extending the sheetrock wall to merge with the ceiling and the brick wall to merge with the floor created an atypical configuration of the surfaces. Instead of the typical condition where a unique floor is capped by mute walls and ceiling, here, the flat surfaces with an expressive texture of wood and brick (floor + wall) are contrasted by an expressive form of mute colored sheetrock (wall + ceiling).The lighting scheme of vertical fluorescent lights, serve as an additional graphic system that outlines the individual spaces within the red frames. On the brick wall the fluorescents are surface mounted to highlight the texture of the wall. On the sheetrock wall lights are located within the carved frames to wash the white walls with the reflected red light.Programs constantly adapt and mutate to cope with contemporary life. A typical hair salon program has already merged with an espresso bar, a lounge and a cosmetics store; all aimed at prolonging the time you spend beyond the haircut. Identifying the extreme characteristics of a program, the one that drives it forward and enables it to adapt, can help us in interpreting the essence of even the most mundane of programs. This interpretation can generate a design response that is focused on animating the project and enhancing its core experience.