Data Moiré is a large-scale data-driven feature wall that merges the territories of “Data Spatialization” and “Data Narrative” by using the cognitive computing capabilities of IBM Watson to inform a data-driven generative design process to articulate a vast quantity of data as a spatial experience and marketing narrative for the IBM Watson Experience Center in San Francisco, California. The result is a digitally-fabricated physical installation which illustrates monthly spending cycles by mapping the growing influence of mobile devices on all digital sales from 2013-2015. The data is materialized as a CNC milled, double layered aluminum, back-lit screen wall that produces a moiré like effect through abstract visual interference patterns produced by the overlaying of two mappings of the same data set as the cladding of the Watson immersion room.
The resultant project provides a dynamic architectural feature that provides identity and enhances the visual and spatial experience of visitors to the Watson Experience Center, while simultaneously providing a unique spatial marketing narrative that highlights Watson’s ability to analyze large quantities of unstructured data.
Data Moiré capitalizes on two computational paradigms: the capacity of cognitive computing and machine learning to analyze and provide insights into massive amounts of unstructured data including the ability of generative design processes to drive geometries that are informed by data. However, it is not the analysis nor the geometries themselves which are the impactful products of this project, but rather the capacity of the analysis and the geometry combined that are able to communicate this information to a wider audience.
Credits: Kai Young IBM Watson Advanced Engagements and Immersive Experiences, Kevin Kane Arktura, LLC
Credits:
- Arktura, LLC - Fabricator - Kevin Kane
- IBM Watson Advanced Engagements and Immersive Experiences - Data Analytics - Kai Young
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