This feasibility study was commissioned to investigate the potential of a disused mound of earth for a new museum to celebrate and exhibit the work of William Eggleston, a Memphis native. The building creates a new territory carved into the site and provides accommodation for temporary galleries, art storage and archive material, arrival and entertainment facilities. The permanent exhibition galleries emerge above ground as a collection of discrete components, framing views of the surrounding context to reflect the varying subjects that resonate with the photographer’s work.