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CP - Urban dairy
CP - Urban dairy
Parma, Italy
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Other Projects by pc-|< paolo cesaretti Arch-
CP - Urban dairy
Parma, Italy
Type
STATUS
Built
YEAR
2022
SIZE
0 sqft - 1000 sqft
Modular display system designed for dairy specialist Caseificio Palazzo. The company - a large scale retail trade operator - in a wider operation of brand repositioning chose to embrace a different image, shifting from traditional folklore to a contemporary urban feel. Three main elements define this adaptable space: 1) a modular structure holding framed panels made by semi-transparent fabric characterized by the Caseificio Palazzo pattern; 2) backlit display units staging perspex holders of different colors to match and enhance the product packaging; 3) a backlit wall showing different steps of the production process and at the same time providing smooth lighting to the lounge/tasting area.
The modularity of the system allows easy changes in the plan as well as in the outer skin of the booth to comply with an evolving branding process.
The modularity of the system allows easy changes in the plan as well as in the outer skin of the booth to comply with an evolving branding process.
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