[architect] Paolo Cesaretti is a design consultant and creative director exploring the concept of designed space as device for delivering information and experience. [practice] Our multidisciplinary team works across the fields of architecture, design and identity with a strong concern on innovation and research. The international portfolio of clients spreads from manufacture and trade to mass retailing, digital media, finance and communication. [aim] Our design is based on suggestion and memory. We investigate the context - physical, social, financial, emotional – and discarding the ruling clichés we act to reveal and amplify unexpected narrative features of spaces. On different scales and applications, from in-store identity for the main Italian mass retailing brand Ipercoop to Growing By Numbers (Milano) and The Irrational City (Venice), both part of an ongoing series of urban-scale light installations that draw attention to the transient and permanent features characterizing the identity of a city. [achievements] The practice has been taking part in several exhibitions – 13th Biennale d’Architettura in Venice and XXIV Compasso d’Oro in Milan among the latest – and been included in four editions of ADI Design Index – the best of Italian design yearbook. [lectures] Paolo Cesaretti is visiting lecturer at SPD Scuola Politecnica di Design Milano, Domus Academy, Politecnico di Milano, IULM Milano, IED Firenze, RWU Rhode Island, TU Tehran University.