Project Overview

Contentful’s Berlin headquarters was designed to be more than just a functional workspace—it needed to be a living expression of the brand. Sentiform partnered with toi toi toi creative studio (T3) to develop a comprehensive office branding and workplace branding strategy that seamlessly integrates Contentful’s identity into the physical environment.

Rather than applying branding as an afterthought, every element—from spatial graphics to collaborative zones—was crafted to enhance engagement, storytelling, and the overall employee experience. The result is an immersive workplace that reflects Contentful’s creativity, energy, and culture at every touchpoint.

Design Objectives

• Transform the Office into a Branded Environment – This project wasn’t just about aesthetics; it was about embedding Contentful’s brand into the very fabric of the workspace, ensuring that every interaction within the office reinforces its identity.

• Unify Workplace Branding & Functionality – Sentiform’s approach ensures that branding enhances spatial flow, fosters collaboration, and supports the needs of employees while maintaining a distinct and engaging office environment.

• Create a Playful & Dynamic Atmosphere – As a company that values innovation, Contentful’s office branding had to reflect energy, curiosity, and a human-centered approach, making the workplace both inspiring and highly functional.

Key Features

• Branded Environmental Graphics & Signage: Large-scale wall installations, dimensional typography, and abstract visual motifs turn the workspace into a storytelling platform—ensuring that Contentful’s brand identity is felt throughout the office.

• Workplace Branding That Fosters Collaboration: Key areas, including lounges, meeting rooms, and breakout spaces, were designed with brand-aligned themes, reinforcing Contentful’s culture and making interactions within the space more engaging.

• Expressive & Unexpected Details: Custom office branding elements, playful typographic interventions, and layered textures ensure that the workplace branding strategy feels immersive yet natural—not overpowering.

• Strategic Materiality & Integration: Brand identity is woven into the architecture, using materials, lighting, and spatial design to create a cohesive, branded workspace that inspires employees daily.

Recognition & Awards

🏆 SEGD Global Design Merit Award – 2023
🏆 Nominee, ArchDaily Building of the Year – 2024

Outcome

Sentiform’s office branding and workplace branding strategy transformed Contentful’s headquarters into a space that goes beyond function—it tells a story. Employees and visitors experience the brand not just through visuals, but in the way the space encourages collaboration, creativity, and community.