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Compartes Melrose
Compartes Melrose
Melrose Place, West Hollywood, CA, United States
Project Featured on Nov 26, 2014
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Other Projects by AAmp Studio
Compartes Melrose
Melrose Place, West Hollywood, CA, United States
Project Featured on Nov 26, 2014
Compartes Melrose is centered on the brand’s use of triangles, featured prominently in its packaging.
Responding to the two entries at the front and rear of the space, the plan is organized around a triangular marble counter. The counter — oriented towards the two entries — lifts from the floor to reveal a triangular tiled floor that leads to the feature wall: a graphic burst of the brand’s colorful chocolate bars forming a 'star' that alludes to LA's deco past. Brass aside, the space remains entirely black and white to help accentuate the brand's beautifully colored branding.
Located above a banquette made for snacking is a neon sign highlighting the brand’s slogan, “Chocolate is Art!” scripted in the hand of Jonathan himself.
Compartes was established in 1950 in LA’s Brentwood neighborhood, where the chocolates are still made by hand today. The newly opened Melrose Place location is the brand’s second retail space, and will serve as the concept store for future growth in other US cities.
Responding to the two entries at the front and rear of the space, the plan is organized around a triangular marble counter. The counter — oriented towards the two entries — lifts from the floor to reveal a triangular tiled floor that leads to the feature wall: a graphic burst of the brand’s colorful chocolate bars forming a 'star' that alludes to LA's deco past. Brass aside, the space remains entirely black and white to help accentuate the brand's beautifully colored branding.
Located above a banquette made for snacking is a neon sign highlighting the brand’s slogan, “Chocolate is Art!” scripted in the hand of Jonathan himself.
Compartes was established in 1950 in LA’s Brentwood neighborhood, where the chocolates are still made by hand today. The newly opened Melrose Place location is the brand’s second retail space, and will serve as the concept store for future growth in other US cities.
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