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CLUB21 Icon Siam
CLUB21 Icon Siam
Bangkok, Thailand
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Other Projects by Studio Krubka
CLUB21 Icon Siam
Bangkok, Thailand
Firm
Type
STATUS
Built
YEAR
2025
SIZE
3000 sqft - 5000 sqft
BUDGET
$100K - 500K
Our design narrative draws from Bangkok’s layered colonial-era urban memory along the Chao Phraya riverfront, the discipline of technical drawing, and the abstract manipulation of form. The project redefines retail architecture by extending spatial elements across multiple dimensions to evoke emotion, articulate function, and generate dynamic architectural experiences.
The concept reframes fashion retail as a fluid and boundary-breaking environment. It reflects the experimental, gender-fluid ethos of Club21’s brands, creating a space where fashion is not only worn, but spatially experienced.
Cold hues and elongated geometries establish shifting perspectives from the exterior, while the interior immerses visitors in a deliberate sense of detachment from everyday reality. Layered textures and gradual spatial transitions mirror the fluidity of gender and identity.
In place of conventional shelving, staggered platforms, and stretched installations choreograph product presentation into a visually striking, almost dreamlike composition. The result is a multisensory exploration of identity and self-expression — where spatial boundaries dissolve, and style becomes an architectural experience
The concept reframes fashion retail as a fluid and boundary-breaking environment. It reflects the experimental, gender-fluid ethos of Club21’s brands, creating a space where fashion is not only worn, but spatially experienced.
Cold hues and elongated geometries establish shifting perspectives from the exterior, while the interior immerses visitors in a deliberate sense of detachment from everyday reality. Layered textures and gradual spatial transitions mirror the fluidity of gender and identity.
In place of conventional shelving, staggered platforms, and stretched installations choreograph product presentation into a visually striking, almost dreamlike composition. The result is a multisensory exploration of identity and self-expression — where spatial boundaries dissolve, and style becomes an architectural experience
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