A start-up retail store offering a range of eco-friendly products wanted a social space in which customers could learn about the clothing, personal care, and nutraceuticals offered. The material pallete reflects the company's Northern California roots and focus on sustainability, from recovered barn wood to an entire 'slab' of wood used as a cash-wrap and infobar, in an otherwise minimal aesthetic that emphasizes the elegant beauty of the products. This store was developed as a prototype for future locations.