The Blackhawks wanted to expand their modest 1,000 sqft location to a two-story flagship retail destination on Michigan Avenue off the Chicago River that could marry modern elegance with high-level technology, all while accommodating both Chicago and Illinois Landmark building status.
Among the main features are:
Cutting a stair between two stories with a striking glass elevator
An augmented reality green-screen installation – allowing fans to interact with virtual team members and share the results on social media
20-flatscreen video walls to broadcast live games and United Center events
Custom lighting fixtures to emulate skate blades and hockey pucks
Mobile merchandise fixtures to allow for player signings and in-store broadcasts
3 interactive touchscreens that allow the patron to engage with Blackhawks history and trivia