Both the Seattle Seahawks and Sounders were on winning streaks and breaking stadium attendance records for football and soccer. However, the dated retail store and lack of premium bar options was not fan-friendly nor producing the level of revenue expected.
EXPERIENCE ROSSETTI used its Return on DesignTM approach to phase renovations of under performing spaces and significantly upgraded fan amenities targeted toward specific fan demographics.
ROSSETTI doubled the space of the small store to create a highly-flexible boutique-like proshop. The multi-branded design strategy features lifestyle displays, bold graphics, LED lighting, and easy game day expansion that can be easily changed to reflect the team in play that day.
Brougham Beer Hall and West Hall Bars were carved into unused, empty spaces in the stadium and like the Pro Shop, has the ability to switch up team graphics for an immersive team environment. Brougham was designed like a European supporter club and offers an expanded food and drink menu beyond typical concessions. West Hall Bars uses modern interpretations of Northwest themes and has stations that feature local food.