ROSSETTI served as the original architect on the home of the Ottawa Senators and has worked with the club ever since on expansions and upgrades. Like many arenas built in the 1980's, Canadian Tire Center had too many suites that were vacant, particularly behind the goal areas.
ROSSETTI’s Return on DesignTM analysis identifies a diversity of seating products at multiple price points to create new premium fan experiences. The new 20,000 SF Club Bell transforms the Club’s definition of the premium fan experience. It offers three upgraded seating formulas, including Theatre, Loge, and Lux. The new experience opens up the bowl to the concourse while integrating a vibrant club atmosphere. The new seating areas fill a niche for small and medium-sized businesses that want to entertain smaller groups.
ROSSETTI merged the Ottawa Senators and Bell Canada brands to create the design aesthetic. Bold team colors were used combined with the minimalist approach of the corporate sponsor to create a warm and modern space. The Club is on-trend with current F+B offerings including an open kitchen and attention to detail echoing that of restaurant hospitality.