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Casa Alitalia
Casa Alitalia
Rome, Italy
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Featured products in this project 1
Other Projects by Studio Marco Piva
Casa Alitalia
Rome, Italy
Firm
STATUS
Built
YEAR
2016
SIZE
0 sqft - 1000 sqft
The Aim of Casa Alitalia project by Studio Marco Piva is to offers travelers a new type of welcome, teaming strong emotions with flawless efficiency.
The concept was to create an environment with a homey feel rather than of a public space, with areas arranged like a house: an entrance area, calm areas to relax and others dedicated to food and beverages.
The intense, all-encompassing perception fully reflects those charactheristics Italy is renowned for.
Both the form and the idea of a gateway leading into Casa Alitalia are reflected in the concept of a large doorway leading into an italian building, a passage that takes guest from the chaotic airport environment, into a calm, inviting, sophisticated space.
Guests are welcomed by striking marbles, a sample of the monumental architectures that can be found, to different extends, in the city of Rome and Milan, where the first two lounges were opened.
The remarkable backdrops differ from the usual functional walls you might expect to find at an airport.
We have worked on the surfaces, the materials and the leathers, in some cases also on the fabrics, offering international guests a taste of the beauty and style that is part of everyday’s life in Italy
It’s a new way of conceiving of ground services in a setting rich in comfort, quality and “Italian lifestyle”.
The starting idea was that the quality of the in-flight service has to synchs perfectly with that on the ground. So the goal was to create welcoming areas where passengers perceive of a seamless customer assistance in a setting that brings to mind a beautiful Italian home.
When passengers enter Casa Alitalia they’ll politely be offered a much-needed chance to relax in between connecting flights. To get this rights we paid particular attention to creating the right “athmospheres” by managing spaces, the choice of materials, and using modulated lighting.
Alitalia is the airline that best tells the story of our culture, known worldwide for its inexhaustible pursuit of the beauty, tied to a glorious past and projected, too, into a future of continued success.
The concept was to create an environment with a homey feel rather than of a public space, with areas arranged like a house: an entrance area, calm areas to relax and others dedicated to food and beverages.
The intense, all-encompassing perception fully reflects those charactheristics Italy is renowned for.
Both the form and the idea of a gateway leading into Casa Alitalia are reflected in the concept of a large doorway leading into an italian building, a passage that takes guest from the chaotic airport environment, into a calm, inviting, sophisticated space.
Guests are welcomed by striking marbles, a sample of the monumental architectures that can be found, to different extends, in the city of Rome and Milan, where the first two lounges were opened.
The remarkable backdrops differ from the usual functional walls you might expect to find at an airport.
We have worked on the surfaces, the materials and the leathers, in some cases also on the fabrics, offering international guests a taste of the beauty and style that is part of everyday’s life in Italy
It’s a new way of conceiving of ground services in a setting rich in comfort, quality and “Italian lifestyle”.
The starting idea was that the quality of the in-flight service has to synchs perfectly with that on the ground. So the goal was to create welcoming areas where passengers perceive of a seamless customer assistance in a setting that brings to mind a beautiful Italian home.
When passengers enter Casa Alitalia they’ll politely be offered a much-needed chance to relax in between connecting flights. To get this rights we paid particular attention to creating the right “athmospheres” by managing spaces, the choice of materials, and using modulated lighting.
Alitalia is the airline that best tells the story of our culture, known worldwide for its inexhaustible pursuit of the beauty, tied to a glorious past and projected, too, into a future of continued success.
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