The architectural firm Studio Marco Piva is located at number 9 in via Maiocchi, in the creative and multi-cultural heart of Milan. More of an academy of sciences than a design studio, an experimental atelier where a variety of design scales meets with methodological rigour, from architecture to interior design, and including industrial design. Under the guidance of Architect Marco Piva, highly skilled consultants develop projects, starting with research and arriving at graphic renderings, passing through prototype construction and efficiency simulations. It is a forge of creativity that results in solutions featuring high impact and personality, unexceptionable with regard to procedures, and innovative in relation to content. The activities carried out by the Studio ranges from large scale planning of tourist terminals to the detailed definition of interior spaces, to arrive at the development of specific products for common areas. An elegant, linear syntax, inspired by the criteria of compositional sobriety, is the hallmark of both projects for non-domestic buildings – hotels, holiday resorts, conference spaces, exhibition galleries and urban settings – as well as the creation of elements with significant visual and emotional impact. The areas that are destined for the hospitality industry become receptacles for an inner journey, where guests are able to satisfy their own personal intimate desires and find once again a condition of overall well being. Inside, product design elements originate from in-depth investigations of materials and progressive technological experimentation, to reach the tactile and visual perfection that turns a sensory experience into spiritual pleasure.