For this project, we were enlisted to help our client redesign a dilapidated motor lodge into a hip, quirky retreat, differentiated from the luxury properties that surround it, all on a tight budget. Moreover, we would have to design the renovation to be completed in phases.
Set at the end of Calistoga’s main street, where it dead ends into the Silverado Trail, the site sits adjacent to an enviable playground of outdoor activities. The target audience is youthful and active, and the design emphasis is retro-chic, authentic and fun.
Rather than turning its back on its motel roots, the re-designed property embraces them, both in its design and brand identity. Taking its cue from the great American road trip, the 50-room property has the distinctly retro air of a classic airstream. Simple white exteriors are augmented by a variety of outdoor spaces: pool, pergola-covered lounge areas, and outdoor treatment rooms. White interior spaces are illuminated by skylights and copious pops of color in furnishings, pop-culture artwork and supergraphics. The spa is a convivial, communal space, defined by custom tile work and matching clawfoot tubs.
The second phase of the renovation will include a new restaurant, 10 new hotel rooms and second lobby space.