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Branding Aathal
Branding Aathal
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Other Projects by OOS
Branding Aathal
The project aimed to illustrate the attractiveness of Aathal as a viable business location for the private sector, and to promote this advantage for the company Streiff.The concept is based on four elements:
The mobile refuse containers as a non permanent landmark (small birch groves), and the lighting of the industrial chimnies signal prosperity and change in Aathal, whilst the illuminated information boards and the large wall displays graphically illustrate the advantages Aathal has to offer.
These four elements together form a uniform, consistent and discernable corporate image for both the company Streiff, and for Aathal.
The mobile refuse containers as a non permanent landmark (small birch groves), and the lighting of the industrial chimnies signal prosperity and change in Aathal, whilst the illuminated information boards and the large wall displays graphically illustrate the advantages Aathal has to offer.
These four elements together form a uniform, consistent and discernable corporate image for both the company Streiff, and for Aathal.
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