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Boutique Quilicot
Boutique Quilicot
Laval, Canada
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Boutique Quilicot
Laval, Canada
Firm
Type
STATUS
Built
YEAR
2022
SIZE
5000 sqft - 10,000 sqft
BUDGET
Undisclosed
With 7 stores located across Quebec, Bicycles Quilicot is a century-old company specializing in
cycling. Driven by their love of this sport, they aim to offer comprehensive services to a wide
range of customers: advice, sales, maintenance, tuning, storage, travel cases rental, e-bike
testing, mobile workshop and positioning.
The mandate was to create a flagship store to democratize cycling in its various forms, allowing
flexibility and adaptability of spaces, integrating the latest digital technologies, and offering the
wide variety of a department store, while maintaining the personal contact of a neighborhood
bike-shop.
The program of the boutique, composed of a reception, a workshop, meeting spaces and
various sales areas, is articulated seamlessly around the main floor area. On the mezzanine are
located the areas reserved for members of the Quilicot team, providing an overview of the
store.
The concept was developed around elements that could be present during a bike ride:
Crossing a passage: The entrance, located on the mall side, appears in the form of an
intriguing tunnel, from which it is possible to perceive the reception and the sales area. To its
left, the bike workshop is hidden behind tinted glass. This tunnel serves as an entrance to the
spectacular world of cycling.
Riding in a peloton: The bike-wall is the core element of the shop, highlighting 48 bikes by
backlighting. A major and unique visual impact, perceived from Highway 15.
Taking the lead: The bike test circuit, located between the bike display and the perforated
steel shelfs of sporting goods, offers the opportunity to try and experiment with the
products.
Climbing the mountain: The raised stalls help showcase the bikes and make them accessible
to consumers.
Taking a break in the city: The waiting area allows you to sit on armchairs or bar stools, have
a coffee, meet people or simply gaze at the shop.
Considering the desire to make the space a flagship store, we have focused on creating singular
pieces. The design of a grid lighting system is unique. The lighting created from scratch
highlights the bikes inside light boxes as well as the shop, like an exhibition room.
For this project, the creation of custom woodworking pieces was an essential factor to meet the
customer's needs for modular displays and functional storage. The choice of using blond wood
and black pre-painted perforated steel has been carefully selected to reflect the accessible
character of the brand. The black color, predominant in the space, soothes the stimulating
environment, while emphasizing the products on display. The simplicity of the orange-colored
signage reflects Quilicot's branding well.
cycling. Driven by their love of this sport, they aim to offer comprehensive services to a wide
range of customers: advice, sales, maintenance, tuning, storage, travel cases rental, e-bike
testing, mobile workshop and positioning.
The mandate was to create a flagship store to democratize cycling in its various forms, allowing
flexibility and adaptability of spaces, integrating the latest digital technologies, and offering the
wide variety of a department store, while maintaining the personal contact of a neighborhood
bike-shop.
The program of the boutique, composed of a reception, a workshop, meeting spaces and
various sales areas, is articulated seamlessly around the main floor area. On the mezzanine are
located the areas reserved for members of the Quilicot team, providing an overview of the
store.
The concept was developed around elements that could be present during a bike ride:
Crossing a passage: The entrance, located on the mall side, appears in the form of an
intriguing tunnel, from which it is possible to perceive the reception and the sales area. To its
left, the bike workshop is hidden behind tinted glass. This tunnel serves as an entrance to the
spectacular world of cycling.
Riding in a peloton: The bike-wall is the core element of the shop, highlighting 48 bikes by
backlighting. A major and unique visual impact, perceived from Highway 15.
Taking the lead: The bike test circuit, located between the bike display and the perforated
steel shelfs of sporting goods, offers the opportunity to try and experiment with the
products.
Climbing the mountain: The raised stalls help showcase the bikes and make them accessible
to consumers.
Taking a break in the city: The waiting area allows you to sit on armchairs or bar stools, have
a coffee, meet people or simply gaze at the shop.
Considering the desire to make the space a flagship store, we have focused on creating singular
pieces. The design of a grid lighting system is unique. The lighting created from scratch
highlights the bikes inside light boxes as well as the shop, like an exhibition room.
For this project, the creation of custom woodworking pieces was an essential factor to meet the
customer's needs for modular displays and functional storage. The choice of using blond wood
and black pre-painted perforated steel has been carefully selected to reflect the accessible
character of the brand. The black color, predominant in the space, soothes the stimulating
environment, while emphasizing the products on display. The simplicity of the orange-colored
signage reflects Quilicot's branding well.
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