8-10-12 Bond Street
Logo by Massimo Vignelli
The Bond NoHo was approved unanimously by the Landmarks Commission at the first presentation.
The BOND NOHO hotel is located on a corner lot located at the intersection of the cobble-stoned Bond Street and Lafayette Street, in the NoHo Historic Landmark District of Manhattan. The lot, which predates the introduction of the city grid is curiously at the intersection of a very quiet and short street, Bond Street, (two blocks to nowhere or the most exclusive you can get), with a very busy and very wide major city artery, Lafayette street. Both streets are anomalies in the city grid; the complexity of the lot becomes the design root of the BOND NOHO hotel. Because a brands logo becomes more powerful when its design is the embodiment of its context, TRA’s immediate strategy was to connect to, and learn from the site. This understanding spawned the simultaneous development of both the building design and the building branding. The idea of a “location centric” hotel was developed from energy and momentum of Lafayette Street colliding with the quiet inertia of Bond Street at the precise point at which there is a crook in the road. When something fast collides into something standing still, the result is a likely a spiral, or pulling into the collision. This idea of centrality and inward pull is felt at the site, and is embodied in the graphic branding work of artist Massimo Vignelli. The new building is conceived as two separate structures one inserting behind the other. On Lafayette Street, a taller shiny seven story structure, keeps with the surrounding buildings scale and materiality. The Lafayette structure, with its curved window-wall suspended above the transparent recessed storefront, slides behind (on the Bond Street side) a smaller “textured” masonry structure, more in scale with the Bond Street buildings. To accentuate the “crease” between the regular city grid and the lot geometry and between the two “structures”, small balconies or “outlooks” are inserted. A narrow slot, similar to the alleys nearby, is left between the new building and the lot on the North, so to allow for additional light and air and a glimpse of the interior court. The materials are metal and glass on Lafayette, the textured architectural concrete structure is revealed on Bond Street, where the balance of solid and transparency echoes both the loft buildings and federal house surrounding. The architectural concrete is also left visible throughout the interior spaces. The Hotel lives in symbiosis with a granite and cast glass sidewalk, in the tradition of the great cobblestone streets of the area. The public gathering and amenities spaces, such as lobby, restaurant, lounge, outdoor dining, rooftop lounge, conference/screening room and spa, are located on the lower, first, second floor and on the roof. The lower level pool is illuminated by glass tiles embedded in the granite sidewalk. The public spaces are simultaneously public and private, accessible and removed from the City hustle. The modernist promise of integration of art and architecture informs the design of all the public spaces. The room’s interior is not a “home away from home”, it draws its imagery from the free flowing spaces of early modernism, quest that found its natural adaptation in the open sunlit “heroic” lofts of the 70’s. The interior spaces are spacious, light and airy, sparse and unexpected, a space for both private and social activities, they allows for different modes of inhabitation and the traveler to dip, on a temporary basis, into the authentic loft living,” power working as well as fantasy, mobility as well as relaxation; a “microloft” with all the amenities of the ”live work” life.