Bliss Spas is a nationally recognized brand within the hospitality industry known for its playful forms and witty package designs. After partnering with the Starwood resort hotel chain, W, Bliss Spas expanded their luxury spas, constructing new branches that would service the hotels and offer dedicated retail space for their legendarily popular cosmetics. The Miami location's design was inspired by the historic architectural context of South Beach and area known for the modernist architecture of Morris Lapidus and Art Deco. Playful use of nautical forms and sun kissed colors were deployed to generate a relaxing, uplifting and luxurious atmosphere.