As a leading supplier of product lines and solutions in four major areas: power transmission and distribution equipment, power monitoring, power intelligence and energy conservation, Shenglong Electric headquarter is located in Beijing Greenland Center at Wangjing International Business District. To be the head of Shenglong Electric’s five major headquarters, it has undoubtedly become the key organization and strategic platform for the company.
This project is a high-end custom office headquarter, which integrates corporate brand, product display, business office and daily reception, the designers strived to create a Chinese style high-end business space with rich cultural ecology, energy saving and environmental friendly features, as well as modesty and elegance. The design effectively focused on the aspects of “layout interpretation, custom-made, integrated implementation”, and based on establishing a future-oriented workplace strategy, which emphasizes the end users’ experience, to create a smooth spatial movement, quiet acoustic atmosphere, elegant visual experience, efficient air flow and temperature control, that made the project an outstanding model of high-end custom office space.
Layout Interpretation
Breaking through the concept of regular office space, the design vision was achieved through the layout diversification of functions and combination of multiple usage modes, such as open space and private space.
The general spatial concept was shaped by the key areas of “four inner and one outer zone”, including the reception hall, video display area, individual office area, open-plan office area, and the cafe area, which outlines the diverse and integrated superior texture, echoing the spiritual connotation of this century-old enterprise: neatly and uniformly, sailing forward!
Custom-made
Seeking inspiration from Shenglong's products, the designers used copper as design element, and created the project through various material combinations. The material application included four major materials: antique finishing brass, wallpaper, wood, and stone. The design elements with rich texture and scientific sense reflect the creativity of Shenglong's spirit, while echoing the internals feature of Shenglong Electric and highlighting the enterprise culture.
The unique gene of Shenglong were constantly tailored into design details:
From door handles to corporate logos, from materials to art displays. Antique finishing brass coordinates with the corporation’s products, while exhibition of artworks and application of old wood boards preserving the essence of times and features of space, that subtly revealing the enterprise culture and strategic principle. Designers paid tribute to the rich history of this century-old company with innovative design venues.
Integrated Implementation
From conceptual design to the final scheme, from construction drawing to construction work, from artistic design to the final furniture layout, the efficient and seamless “one-stop service and integrated implementation” provided a strong guarantee for the project's high quality completion.
Project Information
Project Name: Beijing Shenglong Electric’s High-end Custom Office Space
Client: Shenglong Electric
Location: Beijing Greenland Center at Wangjing, Chaoyang District, Beijing
Design Firm: Wuxiang Space Architecture Design Studio
Chief Architect: WANG Yong
Design Team: ZHU Chen-xu, ZHANG Gui-ying, TAN Wei
Design Service: Integrated services including interior design and construction, furnishings design, customized artwork, visual guide design and production
Project Year: January 2016
Area: 2000㎡
PR Team: CUI Brand
Photographs: Beijing Fujue Photo