Studio Marco Piva, together with its Chinese Partner DGI DESIGN, were asked to look at Beijing Feng Tai District's future financial center, an area of 16 square kilometers, and suggest ways in which it could be more than the sum of its parts.The proposal made by Studio Marco Piva and DGI DESIGN maximizes land use without sacrificing green space,creating a solution that will make Feng Tai both an international icon and sustainable city of the future.It is a radical new proposal for a city center that works within the existing urban parameters, but creates a new type of living and working environment. GoalsCreate an iconic architectural context; China has moved over 500 million people into existing and new urban areas in
the last 30 years. Urban context is often non-existent resulting in visually arbitrary and unfocused urban developmentCreate a socially and economically sustainable living context that is still dynamic and flexible. Beijing adds one million people every two years to its current 19.6 million official populationDevelop new traffic solutions; Beijing adds one million cars every four years to its already clogged traffic arteries
Develop new living solutions; housing, work, retail, education, healthcare and entertainment amenities are rarely connected resulting in more travel time and inconvenience
Create an area which caters to the needs of financial services industry; it is inefficient and expensive to have talented high value human resources spending 50% of their time going to and coming from meetings