MAD's design for the Conrad Hotel seeks to create an architecture that grows. Responding to the rectilinear city grid adjacent to the building, the building's form filters the rigid urban framework and softens its efficient and technologic character.
This platinum five-star hotel sits at a busy corner at the east 3rd ring road of Beijing's CBD, the city's most modernized district. The exterior facade is a neural network that reacts to the interior grid structure, moving sinuously as it reaches towards the sky. MAD's design represents the subtle invasion of nature into our built landscape, softening the rigidity of efficient and anonymous structures. To the south of the hotel lies a rare piece of serene nature in this high density CBD area, the Tuanjiehu Park. The Conrad Hotel serves as a transition between this natural paradise and an otherwise urban terrain. The mutation of the form breaks the monotony of the city, adding fresh energy and raising the expectation of what one can hope for urbanity.
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