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Beauty by Boozt.com RO's Torv
Beauty by Boozt.com RO's Torv
Roskilde, Denmark
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Beauty by Boozt.com RO's Torv
Roskilde, Denmark
A groundbreaking concept for boozt.com’s very first physical customer universe. It was the intention to create a total experience that completely separates itself from all the other beauty concepts on the market. An experience where boozt.com’s high standards are translated into a whole new platform, where they can meet their customers. Since it is their first physical shop, we have had the opportunity to translate boozt.com’s values and develop an identity which can lead the way forward.
When it comes to style, the design carries references to the art deco-period’s decadent universe. Materials like brass, glass and velour are in dialogue with a sharp geometric design language. The colors are deep, and along with the soft fabrics on the floors and walls, they create a pronounced sensuality and a feminine expression which is a sharp contrast to the rest of the shopping center outside Beauty by boozt.com.
We have aimed for an undefined feeling that you enter into an exquisite hotel. It has been a clear goal for us in relation to the shape and depth of the shop that you can not overcome it all at once. Therefore we have created a visual division, where you move into small exclusive and cozy coupons. By creating different experience zones and ‘spaces’ in the shop, we have created a feeling of being in an exclusive walk-in-closet. It is the intention that you forget that you are in a shop and start feeling like an appreciated guest in an exquisite home.
When it comes to style, the design carries references to the art deco-period’s decadent universe. Materials like brass, glass and velour are in dialogue with a sharp geometric design language. The colors are deep, and along with the soft fabrics on the floors and walls, they create a pronounced sensuality and a feminine expression which is a sharp contrast to the rest of the shopping center outside Beauty by boozt.com.
We have aimed for an undefined feeling that you enter into an exquisite hotel. It has been a clear goal for us in relation to the shape and depth of the shop that you can not overcome it all at once. Therefore we have created a visual division, where you move into small exclusive and cozy coupons. By creating different experience zones and ‘spaces’ in the shop, we have created a feeling of being in an exclusive walk-in-closet. It is the intention that you forget that you are in a shop and start feeling like an appreciated guest in an exquisite home.
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