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Beautique Downtown
Beautique Downtown
Kuwait
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Beautique Downtown
Kuwait
Firm
Type
STATUS
Built
YEAR
2022
SIZE
0 sqft - 1000 sqft
OFFICE 313 was approached by beautique to design its latest store. Situated in a
relatively popular and busy city center , Beautique latest branch seeks to serve a new
set of clients that enjoy the vibrant city life..By situating it in a busy part of the city, the
design presents itself as trendy, chique alternativethat seamlessly fits into the urban
fabric. Working with a relatively unusual layout, the main challenge was to construct a
space that simultaneously provides harmony and space fluidity whilst also respecting
privacy.
The main design challenge was to lay out all the functions in a way that made sense
both aesthetically and programmatically. This was unusually difficult due to the
unusually long and narrow space layout.Following a series of iterations, we developed a
sequence of vaults that promote function whilst also delineating each specific space.
The essence lies in designing a space that would fall in line with beautique’s existing
branches. The project acts as a response to the programmatic and morphological
requirements of the space. By using the trees as main elements, this allowed us to
utilize the longitudinal space and provide a defined experience. By doing so, this results
in one seamless uninterrupted space whereby both clients and employees can enjoy
the immersive beautique experience. The project articulates three main areas:
Reception, acrylic tables, Nail treatment stations and hair stations .All-in-All , the project
truly embodies all of beautique’s ideals and devotion to detail.
relatively popular and busy city center , Beautique latest branch seeks to serve a new
set of clients that enjoy the vibrant city life..By situating it in a busy part of the city, the
design presents itself as trendy, chique alternativethat seamlessly fits into the urban
fabric. Working with a relatively unusual layout, the main challenge was to construct a
space that simultaneously provides harmony and space fluidity whilst also respecting
privacy.
The main design challenge was to lay out all the functions in a way that made sense
both aesthetically and programmatically. This was unusually difficult due to the
unusually long and narrow space layout.Following a series of iterations, we developed a
sequence of vaults that promote function whilst also delineating each specific space.
The essence lies in designing a space that would fall in line with beautique’s existing
branches. The project acts as a response to the programmatic and morphological
requirements of the space. By using the trees as main elements, this allowed us to
utilize the longitudinal space and provide a defined experience. By doing so, this results
in one seamless uninterrupted space whereby both clients and employees can enjoy
the immersive beautique experience. The project articulates three main areas:
Reception, acrylic tables, Nail treatment stations and hair stations .All-in-All , the project
truly embodies all of beautique’s ideals and devotion to detail.
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