AUDI HAUS // IMMERSION THROUGH ARCHITECTURE AND TECHNOLOGY
Immerse yourself in a realm of secrets as you navigate through an architectural showcase housing Audi’s cutting-edge technology and innovation.
A space crafted with materials that evoke strength and modernity - such as concrete textures, reflective metal surfaces, high-gloss flooring, and dynamic lighting - this immersive environment draws you into a unique sensory experience. The design, inspired by Brutalism, pays homage to Audi’s German architectural heritage, reminiscent of iconic structures like Berlin’s Mausbunker.
Drawing attention to the underground concept, the space emphasizes compression with overhead structural elements. The focused downlighting enhances the sense of enclosure, casting the ceiling into shadow and creating a bunker-like atmosphere that enhances the overall experience.
Client – Audi Canada
Location – Canadian International Auto Show – Toronto, ON
Photographer – Adrian Ozimek https://www.ozimekphotography.com/
Omar Gandhi Architects – Jeff Shaw, Omar Gandhi
Creative Agency -Narrative XPR https://narrativexpr.com/
Fabricator -Taylor Inc https://www.taylorinc.com/
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