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Arthaus branding, artwork, and interiors
Arthaus branding, artwork, and interiors
Boston, MA, United States
Project Featured on Mar 21, 2022
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View Original
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View Original
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Arthaus branding, artwork, and interiors
Boston, MA, United States
Project Featured on Mar 21, 2022
Building on the contemporary loft-style architecture by PCA, Visual Dialogue was tasked with capturing the artistic side of Boston's Allston neighborhood for a new apartment building. The “art” theme—and branding—was extended to large-scale art installations both inside and out. From a 4-story mural of a painter painting a mural on the exterior to stripes over neighborhood namesake Washington Allston’s self-portrait in the lobby to a grid of multi-colored paint cans in the kitchen to pop art brushstrokes in the hallways to anamorphic typography in the stairwell, no place was off-limits for visual expression. Visual Dialogue brought in interior design studio Superette to extend the vision to every touchpoint, creating a “refined artist loft” with its casual vibe and pops of color. Beyond the design, the commitment to art and artists includes reserving a number of affordable units for working artists and a ground-floor gallery space for the non-profit Unbound Visual Arts.
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