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New York Show Room_Artemide
New York Show Room_Artemide
46, Greene Street, Manhattan, New York, NY, United States
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Other Projects by TRA studio Architecture PLLC, New York City
New York Show Room_Artemide
46, Greene Street, Manhattan, New York, NY, United States
Type
YEAR
1995
Artemide USA
space
as lighting fixture
SoHo, New
York City
3,500
SF
Lighting
Showrooms
Client:
Artemide Lighting
1996
Photography:
Luca Vignelli (2-4,8a)
Reven Wurman (1,5-8b)
TRA
studio was asked to find a suitable flagship location for Artemide , as well as
to develop the interior design concept for the lighting showroom. At the time, Artemide
was the first lighting showroom to find its home in the then industrial area,
its presence started the rebirth of the area as the Downtown Design Center, (in
fact TRa is presently working nearby on the new Foscarini Lighting Showroom().
Artemide lighting asked us to display the light fixtures in a way that
the display of the fixtures all together became a single light fixture. The
materials of the showroom walls and the displays defined the interior design.
The materials were inclusively monochromatic and architectural.
The
fiberglass panel that was chosen for the showroom walls and the furniture was
not widely used for interiors at that time. Until we unveiled the fiberglass at
the Artemide showroom, not many designers were interested in it. If there was
one mentionable moment in the experience of designing and completing the
showroom, it was that TRA Studio rediscovered fiberglass for use in interiors
that caught on and became the hot material to use for new interiors and
furniture.
The
walls were made of color core plastic laminate, the display fixtures and
furniture were fabricated of clear anodized aluminum with translucent
fiberglass to reflect the light and highlight the individual fixture that was
displayed on them as objects. The showroom is still open today with the same
fixtures and materials that were fabricated for the opening in 1994,
merchandising being the instrument used to routinely change the showroom
feeling.
Recently
TRA has been asked to design the exterior signage
which
finds opportunity, within the Landmark
Commission’s guidelines, to define the
Brand’s identity on between the several lighting showrooms in the district.
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