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Apple Store, Fifth Avenue

Apple Store, Fifth Avenue

767, 5th Avenue, Manhattan, New York, NY, United States

Project Featured on Apr 15, 2014

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Other Projects by Bohlin Cywinski Jackson

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Bohlin Cywinski Jackson, Philadelphia Studio

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Under Armour Connected Fitness

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Blue Bottle World Trade Center

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Clough Undergraduate Learning Commons

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Jan Shrem and Maria Manetti Shrem Museum of Art

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High Meadow Dwellings at Fallingwater

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Apple Store, World Trade Center

Apple Store, Fifth Avenue

767, 5th Avenue, Manhattan, New York, NY, United States

Project Featured on Apr 15, 2014

Firm

Bohlin Cywinski Jackson

Type

Commercial › Retail

YEAR

2006

SIZE

10,000 sqft - 25,000 sqft

Photos

Peter Aaron/Esto (4)

Positioned at the center of the General Motors Plaza, this 32-foot glass cube is both an icon and an entrance to a store. Entirely free of structural steel, the cube is self-supporting. As an entry, this precise glass cube floats on the plaza with the glow of activity rising from below.Visitors are drawn to the store level by a glass elevator within a glass cylinder and a spiral glass staircase that wraps around it. The descent is magical, gradually revealing a serenely detailed and clearly organized space.Throughout the store there is a sense of lightness. Daylight pours in from the cube, creating a soft, ethereal glow. The computers on display assume stage center in a dramatic, well-defined shopping environment. Departing this world, the ascent up into the cube marks a return to the urban context, the open plaza, and an incomparable view of Central Park South.