Skateboarding stopped being simply a sport, to convert itself into a lifestyle that involves a whole culture.
Our conceptual proposal is oriented to creating a space of high impact, where the skater, in addition to feeling identified with his world, lives a unique experience and adopts it as a place of reference.
We chose to use laminated wood from skate boards and half pipes, and we turn it into a disruptive and instantly memorable element.
This unexpected element runs through the shop in the form of a ribbon and defines the spatial set up of exhibition and meeting, and continues on the facade as an iconic wall where the brand is displayed.
The ribbon seems to float above urban forms associated to the street, built in cement becoming the bases for furniture, exhibitors and seats. Likewise, the white brick walls refer to an urban location
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