A client in Barcelona entrusted us with a new branding for his store with the objective to increase sales and on the occasion of the opening of a new branch. The challenge was to develop a successful brand and within an extremely short time frame. We implemented a very efficient system where we simultaneously developed the image and the sales concept while we were selecting contractors and suppliers with whom we were developing furniture, technology and price estimates. In 60 days we had an approved project, a closed budget and already selected contractors to start the construction. 30 days later the store opened to the public with great commercial success and was recognized in the media for its design.