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adidas laces - WORKOUT office furniture
adidas laces - WORKOUT office furniture
1, Adi-Dassler-Straße, Herzogenaurach, Germany
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adidas laces - WORKOUT office furniture
1, Adi-Dassler-Straße, Herzogenaurach, Germany
Round about 1,700 adidas designers,
developers, scientists and marketing strategists move into a new working
environment at the corporation’s headquarters in Herzogenaurach, a building
distinguished by an exterior and an interior which strike new paths –
literally: glass walkways cross the inner courtyard, intertwining like the
laces of a sports shoe. The Berlin Design office KINZO won the idea competition
for a functionally optimized and modular furniture system tendered by adidas
and, in addition, translated kadawittfeldarchitektur’s (Aachen) communicative
architectural concept into a custom-made furniture and interior design:
“WORKOUT” is the working title of
the concept which is destined to open up new realms of creativity and
possibilities for team play. To suit this purpose KINZO developed a module
system consisting of 46 flexible elements which can be put together in
innumerable ways to establish team-oriented rooms, zones and workspaces. The
“Teamplayer” – a multi-functional room module with conical sides –
serves as the arrangement’s centerpiece. Similar to an open frame, the Teamplayer
can be equipped and used in various ways: as a support for desktops or as a
clothes rack for lockable containers and magnetic punched-plate walls which
offer ample space for hanging up balls, shoes and assorted accessories. Drafts
and photographs can easily be pinned to the walls with magnets.
And characteristic for every team
effort, no element works entirely on its own – all parts are functional and
esthetically designed to work together: furniture that works as a team.
Knowing that adidas’ designers,
product developers, distribution and marketing strategists work together in
teams, we have created a system which can accommodate all the necessary
products and working materials, from filing systems to sweatpants or soccer
balls,” KINZO designer Chris Middleton (35) explains. “It was important to us
to create space which not only enables the adidas staff members to store
products neatly and practically within their working environment but also to
present them in an attractive way, emphasizing their premium value. The
products aren’t simply lying around somewhere. They are given an artistic
framework which accents their significance.”
The punch-plate elements are not
only functional. They also create an appealing optical effect – seen from a
distance they almost appear to be transparent, allowing a “scenic” filtered
view of the entire office floor. Experienced close up, however, they seem less
transparent and offer the workspace a greater feeling of privacy. Chris
Middleton: “The Teamplayer elements resemble brackets that fix and define rooms
and spaces. By opting for this very unique spatial concept, adidas was able to
do without the intended intermediate walls and organize the office floors in a
much more flexible way. By replacing walls with furniture it will even be
possible in the future to remodel an entire office without creating a
construction site.” The Teamplayers in the central zones can be equipped with
additional elements to convert them into storage spaces or “copy cubicles” for
copy machines.
developers, scientists and marketing strategists move into a new working
environment at the corporation’s headquarters in Herzogenaurach, a building
distinguished by an exterior and an interior which strike new paths –
literally: glass walkways cross the inner courtyard, intertwining like the
laces of a sports shoe. The Berlin Design office KINZO won the idea competition
for a functionally optimized and modular furniture system tendered by adidas
and, in addition, translated kadawittfeldarchitektur’s (Aachen) communicative
architectural concept into a custom-made furniture and interior design:
“WORKOUT” is the working title of
the concept which is destined to open up new realms of creativity and
possibilities for team play. To suit this purpose KINZO developed a module
system consisting of 46 flexible elements which can be put together in
innumerable ways to establish team-oriented rooms, zones and workspaces. The
“Teamplayer” – a multi-functional room module with conical sides –
serves as the arrangement’s centerpiece. Similar to an open frame, the Teamplayer
can be equipped and used in various ways: as a support for desktops or as a
clothes rack for lockable containers and magnetic punched-plate walls which
offer ample space for hanging up balls, shoes and assorted accessories. Drafts
and photographs can easily be pinned to the walls with magnets.
And characteristic for every team
effort, no element works entirely on its own – all parts are functional and
esthetically designed to work together: furniture that works as a team.
Knowing that adidas’ designers,
product developers, distribution and marketing strategists work together in
teams, we have created a system which can accommodate all the necessary
products and working materials, from filing systems to sweatpants or soccer
balls,” KINZO designer Chris Middleton (35) explains. “It was important to us
to create space which not only enables the adidas staff members to store
products neatly and practically within their working environment but also to
present them in an attractive way, emphasizing their premium value. The
products aren’t simply lying around somewhere. They are given an artistic
framework which accents their significance.”
The punch-plate elements are not
only functional. They also create an appealing optical effect – seen from a
distance they almost appear to be transparent, allowing a “scenic” filtered
view of the entire office floor. Experienced close up, however, they seem less
transparent and offer the workspace a greater feeling of privacy. Chris
Middleton: “The Teamplayer elements resemble brackets that fix and define rooms
and spaces. By opting for this very unique spatial concept, adidas was able to
do without the intended intermediate walls and organize the office floors in a
much more flexible way. By replacing walls with furniture it will even be
possible in the future to remodel an entire office without creating a
construction site.” The Teamplayers in the central zones can be equipped with
additional elements to convert them into storage spaces or “copy cubicles” for
copy machines.
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