90/100 Alexander is positioned between a recent condominium development to the south and the historically protected Eaton’s Warehouse building to the north.
Located within the borders of the parcel, the W.J. Guest Fish Company Warehouse — a four storey brick and stone heritage warehouse built between 1905 and 1910 — defines the approach to the project. Due to the site’s depth, there is an opportunity to provide the heritage building with considerable breathing room, allowing it to stand alone, exposing all four sides to operate as a 360 degree building.
A new 7-storey building winds around the existing brick structure, exposing all sides of the original building as an homage to its original free-standing form [uniquely, the entire building was constructed using face brick and remains in excellent repair after 115 years]. The building’s geometry maximizes the site density while creating a series of high quality public spaces.
The entry level of the site is designed with a porous ground floor, offering views through to the heritage building from Waterfront and Pacific, to the Red River from within the structure, and via paths into two intertwined plaza spaces from all directions.
A true mixed-use development, commercial units are offered at grade along Waterfront and Pacific with approximately 160 residential units above. In service to the neighbourhood and to offer an optimal mix of uses, the entire heritage building will hold commercial and office occupancies as well as tenant amenities including a rooftop patio.
Defined through interplay of old and new these spaces vary in scale, light conditions, and compressed or expansive nature, offering opportunities for commerce and city-building at different scales.