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L1VE - 110 Meter urban facade in Paris
L1VE - 110 Meter urban facade in Paris
75, Avenue de la Grande Armée, Paris, France
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Other Projects by Baumschlager Eberle Architekten
L1VE - 110 Meter urban facade in Paris
75, Avenue de la Grande Armée, Paris, France
Type
STATUS
Built
YEAR
2022
SIZE
500,000 sqft - 1,000,000 sqft
110 Metres of Paris
“A project of restructuring allows to magnify a strong architectural gesture”, says Anne Speicher from our Paris office, explaining the fundamental idea behind the renovation of the former Peugeot headquarters near the Arc de Triomphe. The project involves an exciting, 110-metre-long façade in the central Parisian urban space. The existing concrete structure forms the backdrop for an innovative window system. This pattern works as simply as it does intelligently: Sober openings alternate with protruding box-type windows that are placed at different depths into the concrete structure. The elementary aspects of that architecture are implemented in the following manner: rhythm, plasticity and self-reliant order are mapped on the façade, which lends the address and project "75, Avenue de la Grande Armée" a strong physiognomy.
Yet, the project with 50.500 m² gross floor area accomplishes even more: open office structures, the former car showrooms on ground floor and large open spaces are combined to create an environment only partially dedicated to traditional desk work. While the groundwork for such interventions was already laid out, Baumschlager Eberle Architects developed it further.
“A project of restructuring allows to magnify a strong architectural gesture”, says Anne Speicher from our Paris office, explaining the fundamental idea behind the renovation of the former Peugeot headquarters near the Arc de Triomphe. The project involves an exciting, 110-metre-long façade in the central Parisian urban space. The existing concrete structure forms the backdrop for an innovative window system. This pattern works as simply as it does intelligently: Sober openings alternate with protruding box-type windows that are placed at different depths into the concrete structure. The elementary aspects of that architecture are implemented in the following manner: rhythm, plasticity and self-reliant order are mapped on the façade, which lends the address and project "75, Avenue de la Grande Armée" a strong physiognomy.
Yet, the project with 50.500 m² gross floor area accomplishes even more: open office structures, the former car showrooms on ground floor and large open spaces are combined to create an environment only partially dedicated to traditional desk work. While the groundwork for such interventions was already laid out, Baumschlager Eberle Architects developed it further.
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