The renovation of 330 West 34th Street’s interiors incorporate tactile materials, moments of color, and themes of nature and history to uplift the spaces for an evolving tenant roster.
Strategic interventions in the building were necessary to fulfill the team’s goals of repositioning the space to respond to the new class of assets developing in the Midtown neighborhood. The space is located near transportation hubs Penn Station and Moynihan Train Hall, attractions such as the High Line and Hudson Yards, and a dense community for the arts. To reflect this proximity to variety, the different spaces, including reception, elevator lobbies, focus booths, pantries, and public spaces, feature distinct material palettes that follow similar themes. Wood, stone, and terra cotta are heavily featured, with a warm color range and pops of jewel tones.
The team embraced the building’s history and existing materiality in the repositioning of the sixth-floor suites. The existing side-core elevators are clad with terra cotta tile, a material drawn from original construction. At the opposite end of the elevator lobby is a communal salon, known as the Speakeasy, with complementing colors of warm, natural hues. In 2015, a new core was inserted, which the team distinguished through a contrasting material of ribbed, lacquered dark wood. Tactile material additions define many of the walls, immersing tenants in the space through basket weave tiling and fluted terra cotta. The floors are a large, aggregate polished concrete while the ceiling is raw and exposed.
Additional transformations in the building include new amenity terraces with large folding exterior walls that open and dissolve the barrier between the indoors and outdoors, as well as a new lobby on 33rd Street, which provides better access to Amtrak at Moynihan Train Hall and multiple subway lines.