The past fades into the present as one steps into the new entry of this 1910 warehouse-turned-modern office tower. The space is re-imagined as a minimalist lobby with an LED media-art installation that wraps around its perimeter. The lighting provides a strong base by reinforcing the lobby’s forms and aesthetic. Most importantly, the lighting is designed to respond to the video, creating a dynamic environment.
The inverted white LED coves reinforce the architectural aesthetic and create glowing lines that softly illuminate the limestone surfaces. The effect is a carefully modulated background that does not overpower the media walls. The lobby’s lighting complements and actively responds to the video panels. The media art’s control system senses the image colors and in turn informs the color and intensity of the architectural lighting.
The carefully designed lighting scheme includes a strong composition of graphic lighting elements, specialized custom fixtures, and a bespoke control system. All of these elements integrate seamlessly with the video walls to create an exciting, immersive environment.