2 BOOTHS FOR ARPER - SALONE DEL MOBILE 2017 MILANO

Milan, Italy

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2 BOOTHS FOR ARPER - SALONE DEL MOBILE 2017 MILANO

Milan, Italy

Firm

MAIO

Type

Commercial › Showroom Exhibition Center Pop-Up

STATUS

Built

YEAR

2017

SIZE

1000 sqft - 3000 sqft

MAIO’s spatial concept for Arper is defined by a set of geometric elements that can be freely assembled and recombined. A set of Simple geometric frames allows an infinity of possibilities and spatial reconfigurations as well as using different finishings, textures and colors. The system, consisting of 5 basic elements, allows to create reusable, self-supporting and simple-to-build structures.

TWO APPLICATIONS

MILANO SALONE INTERNAZIONALE DEL MOBILE 2017

ARPER’S MAIN BOOTH
In the first application of the system, a series of spaces enclosing a piazza have been created. The central space is surrounded by a set of interconnected rooms where furniture is shown. Each room has been designed as a space related to its specific content and styling. The walls and the ceiling of each room change in order to provide a unique character to each one. The spaces become domestic while adapted to the big scale of the fair, forming a sort of a city-within-a-city while the promenade among them shows a changing environment. In this particular application, the frames have been covered with wood and painted in the interior of the rooms.

EIMU BOOTH
In the second application of the system, the booth is conceived as a continuous space containing the furniture. The basic elements are covered with a double fabric finishing forming a translucent box material that allows to play with shadows and transparency. The continuity of the box is only interrupted by some openings resulting of the circular and triangular basic frames.

Architects: MAIO
Team: Anna Puigjaner, Maria Charneco, Guillermo López, Alfredo Lérida
Creative direction: Studio Altherr
Styling: Studio Bakker
Lighting design: Cook & Associates
Client: Arper SPA
Collaborators: Miguel Bernat, Núria Ortigosa, Mariona Mayol
Photo credits: José Hevia
Structural eng.: Oriol Palou
Total area: 880 sqm, 200 sqm
Location: Milano, Italy
Year completed: 2017