This project transforms the ground plane at 140 William by strengthening the structure of existing public spaces to create a sought after fashion and dining destination with a distinctive laneway environment. This innovative revitalisation creates a synergy between art, architecture and consumerism that is reinvigorating the sense of community and changing the architectural landscape of Perth.
Prior to its redevelopment, the precinct was hidden in the shadow of the commercial tower above and lacked engagement with the community beyond its boundaries. To connect the commercial tower with the retail precinct, the design draws on the emerging culture of art, pop up stalls, food and architecture to meet the needs of one of the busiest foot traffic areas in the city.
Re-positioning the ground plane includes re-planning public spaces, inclusion of art, introducing a new landscape precinct, adding wayfinding elements, and shifting to a new retail mix focusing on food. This rejuvenation focuses on activating four laneways that act as the axis of this retail precinct in a way that draws people to the area and makes them want to engage with an urban experience that is intimate and provocative.
The precinct’s stimulating laneway environment is punctuated by signature canopies, lighting features, an urban forest, suspended art pieces and a large scale, curated art and sculpture program. These elements serve as strong visual markers that form gateways to the entry points linking important public spaces together.
The project is about creating a series of spaces that offer a vibrant and diverse mix of uses combining emerging retail, new restaurants, night life, and a level of art that has never before been seen in the community and indeed the city. 140 William is a unique destination on its way to becoming 'the place' in Perth.