BMW Financial Services and Alphabet Italia, rooted for more than twenty years in the headquarters of San Donato Milanese, have decided in June 2021 to give a new look to their working environments, starting the renovation of 4000 sqm of offices, arranged from the sixth to the ninth floor of the Beta Tower.
Federica De Leva, partner of GBPA ARCHITECTS, and Cristiana Cutrona, founder of Revalue, a company specializing in workplace strategy and workplace design, with which GBPA has had a strong partnership since 2016, integrating their respective skills, coordinated the project, successfully achieving the client’s challenging goal of making 3 out of 4 floors operational in just 2.5 months of construction work and completing the project in December 2021.
The Concept Design merges the need for spatial reorganization of the old offices to adapt them to the most innovative working standards, with a Brand Identity project for the new spaces that has interpreted the guidelines, mission and values of the BMW Group.
The basic idea behind the reorganization of the spaces was to give each user the possibility of freely choosing their workstation according to their own needs or those of their team, playing on the maximum flexibility of the spaces, closed or open, formal or informal.
The result is the made-to-measure design of four floors of offices, united by a strong identity image linked to the world of BMW, similar in planimetric layout and yet different from each other, to clearly