In an increasingly digital world people crave the authenticity of real human connection. WET unleashes the magic of water to create shared experiences of movement, light and emotion that reconnect people with their world, with their senses and with each other.
WET’s creative force of talent imagines each project into its specific environment and community, from the moment of conceptualization through life-long maintenance. When a client is seeking a people magnet—an attraction that will pull people into their project and pull that project into the spotlight, then they seek WET.
Founded in 1983 WET employs over three hundred talented individuals, including designers, architects, landscape architects, graphic artists, motion designers, inventors, fluid mechanics engineers, special effects technicians, electrical engineers, choreographers, project managers, optical engineers, control system engineers, animators, illustrators, analysts and planners.
WET has always focused on sustainable development, employing the smart use of water, energy and materials. WET pioneered most of the world’s significant innovations in the water feature industry over the last thirty years, from laminar flow, to compressed air technologies, to hydraulic jump technologies, and open joint-paving (inventing the first fountain that came from and disappeared back into a plaza surface), underwater high-intensity-discharge lighting, underwater robotics, sophisticated massively-parallel output control systems, and particle-based simulation systems for pre-visualization of water features and how they will behave in various environmental conditions.
WET has created more than 300 features throughout the world, ranging from features so small that all the water seen barely fills a cup, to the world’s largest fountain, The Dubai Fountain, which opened in 2009. Combining other natural elements, WET’s features also employ fire, ice, light and sound—all to create places for people to rediscover their humanity at its most fundamental level.