Say is an universal way for one to express one’s feeling or to tell a story. It is the most efficient way for humans to communicate with one another. Say is literally expressed, and it is often something flexible and co-authored. Say could also be expressed in text and physical forms. It can also be extended to something written, then becomes permanent, immutable and authored.
Say architects try to articulate our design as a thought, a message or a story. It can be virtual or physical, momentary or permanent, and flexible or immutable. The way we propose and express become as crucial as the end result of the design. Say tries to discover an unique and valuable character within each client’s project.
Say then develops the character through various medium, and the it evolves from a concept or story into something physical, tangible, and presentable. The design process becomes co-authored by both the client and us.