Reddymade is a NYC-based studio specializing in architecture, interior design, planning, and public art. Our diverse portfolio spans commercial spaces, residences, adaptive reuse projects, and innovative installations, all guided by our principle “form follows feeling” and informed by neuroaesthetics.
Since its inception in 2002 by Suchi Reddy, Reddymade has been lauded for its formal experimentation and passion for innovative materials. The firm’s practice encompasses a wide range of projects, from public installations and adaptive reuse of historic buildings to large-scale commercial spaces and residential projects, including single-family homes, micro-apartments, and prefab architecture.
The guiding principle of the practice is “form follows feeling,” a design ethos informed by neuroaesthetics, the study of how the brain responds to the design of our surroundings. The strong belief that good design, calibrated carefully to the human, positively influences wellbeing, creativity, and productivity informs all projects from conception to details.
Reddymade’s most celebrated projects include the first flagship Google retail space in New York, which is rated LEED Platinum and celebrates the act of humanizing technology; an interactive artificial intelligence (AI) and light sculpture, entitled ”me+you ” commissioned for the rotunda at the Smithsonian’s Arts & Industries Building as part of the FUTURES exhibition in Washington, D.C. and now on display in a new configuration at Michigan Central Station in Detroit; a minimalist home in Salt Point New York designed with artist Ai Weiwei; A Space For Being, a collaboration installation with Google, the International Arts + Minds Lab at Johns Hopkins University and Muuto for the Salone del Mobile in Milan, which measured the impacts of neuroaesthetic design principles; a sensory healing room designed to improve recovery times for patients with disorders of consciousness; and 30,000 square feet of amenities for the Estates at Acqualina in Sunny Isles, FL with lobbies designed with the late Karl Lagerfeld.
Recent projects continue to expand Reddymade’s global footprint, including the new Humanscale flagship in Chicago, 10,000 sq ft of luxury interiors in Beverly Hills, an artist studio in the Hamptons, and three ground-up residences currently under construction in Upstate New York, Brazil, and India.